Product

When designing our products, we believe in a conscious, sustainable approach. For us, this begins with timeless design, natural materials and uncompromisingly high quality. In compliance with this approach, 13.1 million products were manufactured by GANT suppliers in 2018. GANT has set itself the goal of guaranteeing full transparency and traceability across the entire value chain by 2030 - "from dirt to shirt". Together with leading partners, we will strengthen the sustainable business to ensure that our customers know the incredible stories behind the products they wear and love.

We have set ourselves three goals:

By 2022, we will source 100% of our cotton from sustainable sources. Traditional cotton will be completely replaced with more sustainable alternatives such as cotton from the Better Cotton Initiative, organic cotton, recycled cotton, renewable cotton and transition cotton.
By 2030, we will only source cotton that has been produced using the best possible agricultural practices to achieve our overall vision.
By 2025, we will have made sure that 100% of our main materials are sourced sustainably by replacing traditional materials with more sustainable ones.

GANT SUSTAINABLE FIBER STAIRCASE STRATEGY GANT CIRCULAR FASHION SYSTEM STRATEGY

Natural materials

Most of the materials we use consist of natural fibers. But this brings with it a great responsibility. With strategic programs and an ambitious cotton target, we want to reduce the problem of resource shortages and take care of the resources we already have.